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{"id":874,"date":"2018-07-19T06:24:48","date_gmt":"2018-07-19T06:24:48","guid":{"rendered":"https:\/\/wp.xpeedstudio.com\/upturn\/home-others\/?p=874"},"modified":"2019-10-02T15:57:44","modified_gmt":"2019-10-02T15:57:44","slug":"the-growing-influence-and-popularity-of-short-videos","status":"publish","type":"post","link":"http:\/\/churchsoftware.co.za\/the-growing-influence-and-popularity-of-short-videos\/","title":{"rendered":"The Growing Influence and Popularity of Short Videos"},"content":{"rendered":"\t\t
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Netflix once announced that it would release a series of original, 15-minute stand-up comedy specials, indicating a push for more short-form programming.<\/h2>

Business Insider<\/a>\u00a0reports:\u00a0\u201cThe short-form comedies can help Netflix\u2019s aim of acquiring more mobile viewers. Mobile viewers prefer shorter, snackable content \u2014 47% of all mobile video viewing is on videos 20 minutes or shorter, while 39% of views go to content 5 minutes or shorter, according to Ooyala per Variety magazine.<\/i><\/p>

\"The
The Growing Influence and Popularity of Short Videos<\/figcaption><\/figure>

Appealing to mobile users can help Netflix measure up to YouTube, which ranked first in terms of average monthly users across iPhone and Android in 2017.\u201d<\/i><\/p>

Netflix\u2019s short-form push is focused on gaining more casual mobile viewers, who are consuming short-form video on Facebook and YouTube instead.<\/p>

Business Insider continues:\u00a0\u201cNetflix\u2019s short-form push comes as the company is adding subscribers at a rapid clip. The company beat analyst expectations and added 8.3 million subscribers globally in Q4 2017, bringing its total subscriber count to 118 million.\u201d<\/i><\/p>

So what does this mean for evangelism?<\/p>

One study indicates that 47% of people who watch a short video want to find out more.<\/div>
\u00a0<\/div>

That means the time is now to produce meaningful, compelling, short videos. Testimonies, dramas, comedies, documentaries \u2013 all these and more can be powerful ways to share a message of hope.<\/p><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world<\/p>\n","protected":false},"author":1,"featured_media":2993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[71],"tags":[72],"_links":{"self":[{"href":"http:\/\/churchsoftware.co.za\/wp-json\/wp\/v2\/posts\/874"}],"collection":[{"href":"http:\/\/churchsoftware.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/churchsoftware.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/churchsoftware.co.za\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/churchsoftware.co.za\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":3,"href":"http:\/\/churchsoftware.co.za\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"predecessor-version":[{"id":2996,"href":"http:\/\/churchsoftware.co.za\/wp-json\/wp\/v2\/posts\/874\/revisions\/2996"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/churchsoftware.co.za\/wp-json\/wp\/v2\/media\/2993"}],"wp:attachment":[{"href":"http:\/\/churchsoftware.co.za\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/churchsoftware.co.za\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/churchsoftware.co.za\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}